Module 5 - Principals of Design

For this assignment I was unable to adhere to my original blog design. It was mandatory that the textual descriptions be incorporated into the pictures which they described. Overall, I’m not sure if it is an enhancement or a deterrent to the form and content of my original design. I only know it made this week’s entry more cumbersome. With that said, here are the concepts discussed this past week pertaining to the principals of art design. Specifically addressed here is the apparent balance of the art form; the emphasis on focal point; the repetition of shapes and colors to create rhythm; the use contrast and variety to add visual interest; the concept of visual motion and implied line; and the use of scale and proportion in unusual ways.

 

Balance 

Pomona
by Childe Hassam (1859-1935)
oil on canvas, 94.3 x 64.2 cm
Smithsonian American Art Museum

Emphasis 

Rubens, His Wife Helena Fourment, and Their Son Peter Paul
by Peter Paul Rubens (1577-1640)
oil on wood, 203.8 x 158.1 cm
The Metropolitan Museum of Art

Repetition/Rhythm 

In the North the Negro had better educational facilities
by Jacob Lawrence (1917-2000)
tempera on gesso on composition board
The Museum of Modern Art

Contrast/Variety 

Plaque: Warrior Chief, Warriors and Attendants
Nigera; Edo Court of Benin
Brass
The Metropolitan Museum of Art

Visual Movement (Continuation) 

Descent from the Cross
by Peter Paul Rubens (1577-1640)
painting
Art, Archaeology and Architecture

Scale and Proportion 

Plantoir
by Claes Oldenburg and Coosje Van Bruggen
stainless steel, aluminum, fiber-reinforced plastic, painted with polyurethane enamel
Image and original data provided by Larry Qualls

Another example of scale and proportion:

Nithon Bridge in Edo (Edo nihombashi), from the series Thirty-six Views of Mt. Fuji (Fugaku sanjurokkei)
by Hokusai (1760-1849)
color woodcut
Fine Arts Museum of San Francisco

 

Along the lines of the first example of scale and proportion, by Claes Oldenburg and Coosje Van Bruggen, is this video found on YouTube uses an innovative way in which to get movie goers out to the movies. The video displays an example of how art design can be used in advertising. London giveaway video